Updated: Jun 6
Comprehensive research needs to be conducted on the venues you hope to tour in order to get the most out of the tour. In choosing the venue, you must bear in mind important factors such as exposure and revenue. You must also consider the theme of your show and the target audience. For instance, for themes relevant to young adults, you may want to consider touring tertiary institutions as the target groups already gather in schools.
There are various venues in Ghana, including those primarily for performance, as well as some alternative spaces which can host performances. These vary in suitability for shows based on factors such as the type of infrastructure (eg. open air space vs. closed auditorium), capacity and in-house equipment.
We are building a list of venues that are open to receiving tours. In this list, you will find basic information on each venue to help start your venue selection process for your show.
If you are venue that would like to be included in this list, please contact us at firstname.lastname@example.org
Additionally, further logistics must be considered when touring a show. These are mainly with regards to accommodation and transportation during the tour. This is an area where the tour producer can research the best options that are both comfortable for the artists and cost-effective for the cast and crew.
Accra to the World: How to Tour a Theatre Production in Ghana" is supported by the British Council Cultural Exchange programme, which supports cultural organisations, festivals, artists, and creatives between the countries of SSA* and the UK to create art, build networks, collaborate and develop markets and share artists’ work with audiences.